A Midsummer Night's Dream Assignment Example | Topics and Well Written Essays - 250 words

A Midsummer Night's Dream - Assignment Example Another instance that people make decisions for others is Demetrius wants to marry Helena but since his father has asked him to marry Hermia then he has to obey. Another situation is where the decision to love is placed on a cupid. In the play there is a quote â€Å"Cupid painted blind. Nor hath loves mind of any judgment taste†¦ Because of the choice, he is so oft beguiled. The writer of the play has bestowed the decision to love or not to love on Cupid. This might not be a person making a decision for another but rather leaving this to fate. Theseus makes a comment in the last scene that says that people let fear distort people’s senses and make people see things that do not exist. In a literal sense allowing fear make decisions for you is a sense of control. This quotes shows it â€Å"Or in the night, imagining some fear, How easy is a bush supposed a bear?†.

Instead of continuously making Essay Example for Free

Instead of continuously making Essay As a Health Educator working for an international health organization, I would conduct a need assessment process that aims to determine the problems related to how the trash is managed in the community. I would do so by visiting the factories of different industries ranging from pharmaceuticals to FMCGs, where I would analyze how the waste material is dumped or discarded by them. Secondly, I would conduct surveys through questionnaires and informal interviews with people of households and shopkeepers that would focus on how they discard the waste, why do they do so, how often, and what do they lack in effectively disposing of the waste. After gathering enough information about this, I would ascertain the problems or unwanted outcomes that are created by improperly discarding the waste materials. For example, who are affected the most, what affects them precisely, and the extent to which they are affected negatively by improper trash management. As far as the paper products are concerned, we sloppily use them and do not utilize them to their fullest. For instance, a note book or a writing pad often goes into the trash bin with lots of unused pages. Instead of continuously making new paper products such as, copies or tissue papers, we can recycle them and save a great amount of time and cost. Other technological devices and instruments are no exception, and can also be recycled and refurbished which results in saving time, costs, and energy – both by the producers and consumers. Now let’s talk about the ways and procedures that are used to recycle the products. The resources are very much available within the community; nevertheless, if someone is lacking then we would provide them the resources to cope with the problem. One way of doing so is Curbside recycling, which is the process where the residents or subscribers are provided with trash cans and are asked to confirm their recyclables, sort them out separately, put them in the bin outside their home, and keep them clean. The recyclers would come, pick the trash or materials and take them away. Recycling drop-off centre is another technique where people can drop-off the used products or materials that are listed or guided to them to a certain location, point, or centre from where the material is taken away for recycling. Yard waste recycling encourages people to bring and deposit their yard debris or green waste to the centers for the purpose of minimizing the load on landfills and providing recycled fertilizers for the use in public parks and other areas. People can find out waste or debris and can deposit or pile it up in their backyard (Selvon, 2008). And finally, ECO-CELL is another way of recycling the technological devices or instruments such as, cell phones, computers, and printers. Answer – 2 I would involve the community in the needs assessment process by creating a buzz among them about the alarming situation of waste management and its hazardous impacts over the community. I would initiate campaigns that would be designed and carried out against the improper trashing and polluting the environment; moreover, those campaigns would create awareness among the people about how they are affected, what is the better way of trashing, and how they can be benefitted from that. People would be asked to search and tell us about the problems they and other people face in the community, and what has worsened than before. Several gifts and prize money would be given as an incentive to the people to come and participate in the need assessment program and overcome the issue of improper trash management. References Selvon. M. (2008). Recycling Yard Waste is a Great Composting Solution. Retrieved on July 28, 2010. From http://ezinearticles. com/? Recycling-Yard-Waste-is-a-Great-Composting-Solutionid=1150298

A Report on Nestle Organisation at the Corporate Level

A Report on Nestle Organisation at the Corporate Level This is an evaluation of Nestlà © in 2008 case study from DeWit and Meyer (2010) Strategy: Process, Content and Context 4th Edition. This report evaluates the strategic process of the company and how it strikes a balance between multiple products, structure and corporate goals. The cross-business synergies within the organization were identified, and the corporate mechanisms to leverage the synergies are discussed. It highlights the importance of cross-business synergy initiatives among the business-units within the Nestlà © corporate structure. Based on the integrated organisation and portfolio organization perspective, the future scenarios of Nestle corporate level strategies were outlined. The corporate growth direction of the company was identified in this process. A short Introduction of Nestlà © Organisation With the establishment of Nestlà © by Henri Nestlà © in the mid-1860s in Switzerland, the company has expanded from being a Swiss company to a global brand. Nestlà © is quite everywhere. It has become a household brand name in many countries and has established offices in more than 80 countries. The Nestlà © brand portfolio covers practically all foods and beverage categories: milk and dairy products, nutrition, ice cream, breakfast cereals, coffee and beverages, culinary products, chocolate and confectionery, petcare, bottled water. Many of these brands have category leadership, both globally and in local markets. The best-known global brands include Nescafà ©, Nestea, Maggi, Buitoni, Purina and of course Nestlà © itself. Other brands also sell in many countries for example, Milo, Nesquik, Nespresso, Kit Kat, Smarties, Polo, Friskies, Perrier and Vittel. The total number of brands including local brands reaches into several thousands.  [1]   Nestlà © had gone through several name changes from 1866-1929. Farine Lactee Henri Nestlà © merged with the Anglo-Swiss Condensed Milk Co. in 1905, and the companys name became Nestlà © Anglo-Swiss Condensed Milk Co. In 1929, Peter-Cailler-Kohler Chocolats Suisses S.A. merged with the company. The name was then changed to Nestlà © Anglo-Swiss Holding Co. Ltd, on November 27, 1936. By late 1947, the company name had been changed to Nestlà © Alimentana S.A. through the acquisition of shares of Alimentana S.A. The current name which is Nestle S.A was adopted in 1977. Cross-Business Synergies within Nestle The primary logic behind implementing strategy in a multi business organisation like Nestleà © is to increase the business performance. A business strategy of an organisation is the way it chooses to go about succeeding in its industry. It is simply a process of looking at the range of options a firm can undertake to achieve its stated objectives with high priority to increase corporate performance. For many multi-business firms, cross-business growth is the major lever of growth in their saturated market (Knoll 2008, p. 1). Cross-business synergies is defined as the value that is created and captured, over time, by the sum of the business together relative to what it would be separately (Martin and Eisenhardt 2001, p. 3). The pursuit of synergy is at the heart of the rationale for the existence of a multibusiness corporation (Porter, 1985). The first identified cross-business synergies of Nestlà © is the strong organisation implementation. The strong business performance by Nestlà © in 2008 is as a result of strong organisational effectiveness which dates back in its history. This is very critical to getting organisation strategy right. As stated by Paul Bulke, CEO of Nestlà ©, the Nestlà © 2008 performance reflects its ability to achieve a high level of organic growth. This in a sense is that the systemic arrangements of the company different sections and brands enable its growth which was reflected in the company EBIT margin in 2008. The company operational efficiency was a result of it strong organisation implementation. The EBIT value is useful when comparing various sections (departments) in a multi business company like Nestlà ©. The company policy of rationalising underperforming product lines also serve as one of the major drivers of improved performance. Nestlà © strong organisation implementation has the refore ensured the optimisation of management rules and orderly operation of the company. Another cross-business synergy of Nestlà © is that it engaged in multi-business team decision process. The multi-business teams, certainly in collaboration with the corporate office, are the locus of value creation and identify potential synergy initiatives. It is a form of leveraging in terms of relational resources and strategic alignment. In relation to this, Nestlà © has a dedicated initiative teams overseeing each of the company four growth platforms. The company Popularly Positioned Product (PPP) strategy is one of these platforms with a specific business model which focuses on lower income consumers by offering them high-quality nutritious products at daily affordable prices. Nestlà © Corporate Goal Direction The importance of goals to any organisation cannot be underestimated. Every organisation small or large aims for success and in order for an organisation to become successful it needs clearly defined goals. Nestlà © not only have clearly defined goals, the operational plans of the company meets its strategic plan. The company corporate goal direction is to be the worlds largest and best branded food manufacturer and to ensure products of the highest quality. It is a holistic strategic thinking which the organisation as a system that integrates each part in relationship to the whole. The point is that this approach allows the managers of Nestlà © to employ an advance form of analytical reasoning that ensure creativity. DeWit and Meyer (1998) submits this as generative thinking perspective. In Nestlà ©, however, the creative and logical thinking perspectives are combined. Logical thinking emphasized the ability of managers to critically reflect on the assumptions they hold and to ma ke their tacit beliefs more explicit (Ibid). This in a way ensures creativity which is critical for innovations. The company is a market leader in many product lines such as coffee, milk, chocolate, food seasoning, bottle water and pet food. Its corporate slogan, good food, good life is understandably a slogan that pushes consumers to buy Nestlà © products as it signifies a better and healthier products for consumers. The growth of the company is also been driven by Nestlà © commitment to making better healthier products for its consumers around the world. Nestlà © corporate goal is founded on corporate innovation and knowledge management which involve collecting and utilizing information, innovation and knowledge resources for the realization of corporate objectives of the organisation. This is to achieve the corporate goal of being the world largest and best branded food and confectionaries producer. With the resources at the company disposal, the goal of Nestlà © is specific, measurable, attainable, relevant and timed. Nestlà © Corporate Management Mechanisms The management responsibility is based on a system of specific individual responsibility for each post. This is reflected in the company corporate business principles, and with specific policies related to each principle. These principles are respected by all employees and their application is monitored and regularly audited. The company strengthen management of rules and regulations through standardization and simplification. There are different levels of management and the company step-by-step according to levels ensure that the management of different sections and brands of the company can be conducted separately. To optimize the management of rules and ensure orderly operation of the company, Nestlà © reach aggregation among the internal control through management system for risk control, management system for product development and innovation, corporate information mechanism (that allows the company to make full use of knowledge resource and improve managing efficiency) and ma nagement system for cost control. All of these make corporate performance better. Accordingly, knowledge based corporate management is the key corporate management mechanism adopted by Nestlà ©. It is basically driven by information system and includes learning process, corporate culture, trust and power relations (Epstein and Manzoni 2006, p. 176). The Nestlà © programme Global Business Excellence (GLOBE) which aims to harmonize and simplify business process architecture through and integrated information system is an example of information system in governing knowledge. The main goal of this programme is to ensure: a best practice that is creating common business processes, establishing best practices for activities such as purchasing, sales forecasting, production planning and customer service; data standardization which is to manage data as a corporate asset. The company has an established common coding system for various items such as raw material and packaging, finished goods, vendors and customer. In order to support best practices and standardization, Ne stlà © has a common information system. The programme also seeks to standardize internal and external databases and to implement a common business process architecture. This provides Nestlà © companies with common guidelines, structures and best practices to integrate operations across the whole organisation and to align organisational strategies with corporate goals (Ibid, p. 177). Nestlà © Corporate Level Strategy Corporate level strategy is essentially what makes the whole company greater than the sum of its business units. The separation of strategic and tactical decision making as argue by Chandler (1962; 1991) is the most efficient corporate organisation as it allows the corporate centre to focus on the destiny of the corporation and allow business units to focus on within business unit operations. Mintzberg puts forward five formal definitions of strategy: plan; ploy; pattern; position; and perspective. Planning is concern with the development of mission or vision of what the company would aim to achieve. The organisation must have a vision of what they want the company to be at a point in future. The pattern has to do with how the strategy unfolds and becomes concrete. If strategy as plan refers to deliberate, intended strategy that may or may not be realised, then strategy as pattern suggests unplanned, emergent strategic patterns or consistencies that are realised despite, or in the ab sence, of intentions (Mintzberg and Waters, 1985 in Graez 2002, p. 456). An integrated organisation strategy is based on overall orientation towards growth and stability. In the case of Nestlà ©, the overall orientation is to be the worlds largest and best branded food manufacturer with the highest quality standard. A company may also focus portfolio corporate strategy, which is a strategy focus on the market that the firm competes in through product line and business units. In fact this is the basic underpinning strategy that drives Nestlà © orientation of producing the world healthiest product. The core principle of Nestlà © is helping consumers to have a balanced healthier diet. For firms to sell successfully to foreign customers requires culturally sensitive adaptations to product services, services, marketing and advertising (Rugman and Collinson 2009, p. 132). In the face of an unpredictable, highly volatile and competitive marketplace, a capacity for innovative, divergent strategic thinking at multiple organisational levels is seen as central to creating and sustaining competitive advantages (Liedtka 1998 in Graez 2002, p. 456). Nestlà © uses both planning scenario and strategic business models. Nestlà © Nutrition, an autonomous unit within Nestlà ©, is responsible for the claim-based business of infant and healthcare Nutrition. This is one of the strategic units of Nestlà © created in order to maintain the company competitiveness. This unit aims at delivering superior business performance by developing and offering consumable nutritious products. The unit in particular would strengthen Nestlà © leadership in this market hence a key element of the company corporate strategy.Michael Porter (1979) came up with four competitive strategies for business. The first strategy is to be the cost leader which means having the lower cost either across the industry or within the industry segment. An example of across the industry cost leader strategy of Nestlà © is its ability to make its entire product available and affordable to consumers regardless of countries. Income disparities exist among countries, so Nestlà © produce and repackage products in line with consumers capacities to purchase if different countries. The cost leader within the industry segment would be Nestlà © making its product to be the cheapest in the entire industry. The second strategy is differentiation, which means having your product better or making your service better and unique among the competition. A company can either differentiate its product/service in the industry or across the industry segment just like the cost leader. An example of having differentiation across the market place is the Nestlà © makes it products to be major healthy products to consume. In fact, Netslà © agreement with LOrà ©al in 2008 is a good example of the company continuous product diversification strategy. In Asia and Africa, Nestlà ©s strategy has been to acquire local companies in order to form a group of autonomous regional managers who know more about the culture of the local markets. Eisenhardt and Brown (1998) argue that while, traditionally, strategy was about building long-term defensible positions or sustainable competitive advantage, today strategy must focus on continuous adaptation and improvement and be constantly shifting and evolving in ways that surprise and confound the competition (Eisenhardt and Brown 1998, p. 787 in Graez, F. 2002). The Nestlà © Consumer Communication Principles contain mandatory rules on marketing communication to all consumers, including accurate representation and portrayal of foods in a way that does not encourage over-consumption. Conclusion Nestlà © will continue to remain a competitive global brand for time to come. The structure, organisation and strategy of the company reflect an organisation that is well focus to achieve its stated objectives and goals. As a food, nutrition, health and wellness company, Nestlà © has targeted the essential primary motivation for consumer to purchase. More than ever before, consumers are concerned about the nutritional contents of products they consume. Through its global strategic approach, Nestlà © has transformed its organisation to a world recognised leader in nutrition, health and wellness. The company Popularly Positioned Product (PPP) strategy is best for Nestlà © as big portion of their core competence and resources are directed fast growing product and division. As a markets seeker, Nestlà © has the motivation to expand internationally and invest in foreign countries. The organisation knowledge of customers in different contexts has improved its profit margin relative to its competitors.

Jubilee Year :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The book of Leviticus is filled with different rules and teachings. They were written down by priests. They were known as the Holiness Code. One of the most prominent teachings in this section of Leviticus was about the jubilee year. Every fifty years, debts should be forgiven, and people who have lost their property have an opportunity to get it back. I wish we had a jubilee year in our time because it would allow people who have been struggling with their life to regain their footing and start over.   Ã‚  Ã‚  Ã‚  Ã‚  In modern times, most people are very greedy and materialistic. Perhaps that is one reason why, in ancient times, debts were forgiven every fifty years. People who had borrowed money from others but were too poor to pay them back normally lived a harder life. If debts were forgiven every fifty years, if they were still alive, it would give them a chance to try and live a normal life again. Nowadays, people would not stand for such a principle. Richer people would not agree to it because they would be losing money they had lent to other people. People who had borrowed money, however, would like it because they would not have to work to pay them back.   Ã‚  Ã‚  Ã‚  Ã‚  When people lose land, it is normally because they owe money, and whoever they owe money to is taking the land as a payment. Again, if people had a chance to regain their land after having it seized, their life would return back to normal and they could try and restart their lives also. As with the forgiving of debts, I do not think this would be followed in modern day and age. Land is very expensive nowadays, so having to give back a piece of land would make many people angry.

The Growth of Online Shopping

THE GROWTH OF ONLINE SHOPPING MENTORED BY- MR SUHAIL ANWAR NIFT, NEW DELHI CREDITS- VAISHALI RAI SEMESTER III BACHELOR OF FASHION TECHNOLOGY NIFT, NEW DELHI 2011-2015 DATE- 21 AUGUST, 2012 CERTIFICATE â€Å"This is to certify that this Report titled â€Å"THE GROWTH OF ONLINE SHOPPING† is based on my, original research work, conducted under the guidance of Mr. Suhail Anwar towards partial fulfillment of the requirement for award of the Bachelor Programme – Technology, of the National Institute of Fashion Technology, New Delhi Center. †Signature of Researcher Vaishali Rai BFT-III NIFT, New Delhi Signature of Mentor Mr. Suhail Anwar NIFT, New Delhi ACKNOWLEDGEMENTS Any accomplishment requires the effort of many people and there are no exceptions. The report being submitted today is a result of collective effort. Although the report has been solely prepared by me with the purpose of fulfilling the requirements of the course of BF-Tech (Bachelor of Fashion Technology ), there are many helping hands behind it who have guided me on my way. My sincere gratitude goes to Mr.Suhail Anwar, my mentor for the project, for providing me with his valuable knowledge and guidelines so as to bring out this report in a proper manner. I would like to express my gratitude towards my parents for their kind co-operation and encouragement which helped me in completion of this report. Lastly, I would like to say that this report has been prepared by me and any mistake/error in the report is solely my responsibility. Vaishali Rai BFT-III NIFT, New Delhi CONTENTS 1. INTRODUCTION 2. CURRENT ONLINE SHOPPING SCENARIO . EXISTING TRENDS IN ONLINE SHOPPING- GLOBAL AND INDIA 4. WHAT THE FURURE HAS IN STORE 5. REFRENCES INTRODUCTION When it comes to today’s Gen Z, apparently the internet generation (and the most lazy gen of all), almost everything right from food to things in our bedroom is somewhere or the other the result of the tech savvy and internet friendly behavi or of ours. A click and we have the dominoes pizza sizzling hot on our doorstep, a click and we have the latest gadget in our hands†¦ what else do we need?Dad’s credit card of course but that is not a problem at all. It’s like a new trend has started, the â€Å"CLICK has gone WILD† and online shopping†¦ wilder!!! A report by Forrester, a leading research agency indicates that online shopping has recently seen an upsurge in its realm owing to easy access to Internet, the global IT boom which has facilitated an exemplary growth of all IT – related infrastructure, and the ridiculously busy schedules which leave us too drained to take the trouble of driving to a store to buy what we need.While it’s still nice to stop by a store to touch and see products, the convenience of online shopping can’t be beat. To be precise there are quite a few reasons behind this upsurge, which are mentioned below- * The e-tailing sites have been pumped wit h cash for expansion, and there’s now a frantic race afoot to try and scale up as quickly as possible. * The reasons for this surprising consumerism are also attributed to several socio-economic reasons including high disposable incomes and greater focus on status and reflection of the private label of all consumer goods. Increase in number of people using internet and their growing belief in it due to consumer friendly security gateways etc. * The modern infrastructure and the ease of technology offered is also one of the biggest reasons for the growth of this trend. Of course, India, home to people who are huge fans of sales, discounts, etc has the gaining popularity of the coupon sites sharing the task of popularizing the growth of online shopping trend in the country. CURRENT ONLINE SHOPPING SCENARIO- MARKET AND THE CONSUMERSThe biggest hindrances to online shopping in the past were the high incidence of identity theft, lack of consumer-friendly site interface, and the do t-com bust. But despite these drawbacks, with the help of computer programmers' improved software and increased security, investors and businesses rebuilt and redefined online marketing. Today, online stores are in the millions, with shops catering to both businesses and direct consumers. * Currently Europe is the largest market for online shoppers in the world. And when it comes to nations, US and UK top the charts. Wherein when it’s the fastest growing regions of online shopping, the APAC region is gaining high popularity, both in terms of market and the consumers. Recently, it was reported that Asians, particularly Indians and Chinese, are changing their way of shopping and are going online. There are more ‘High Net Worth' consumers within China than the whole of Europe put together. Japan leads the global mobile shopping sector due to the existing infrastructure for fast and innovative delivery of technology customized for personal consumption.When the rest of the w orld showed consumers cutting back on spending, some of the countries of the APAC region, such as India, China and Vietnam, showed a surprising rise in sales values to the tune of 15 percent in comparison to the rest of the world. India alone saw the growth of 18 percent in its online shopping sector. EXISTING TRENDS IN ONLINE SHOPPING- GLOBAL AND INDIA In the global markets, the move is towards online portals, while in the Asia- Pacific regions, especially India, there is an equal mix of traditional or wet markets for fresh produce, followed by the online format for lifestyle products, clothing and electronic goods.Trends in Global Online Shopping: * 92 percent of Consumers use websites to compare prices * 76 percent of Consumers use websites to access and print coupons * 75 percent of Consumers purchase at least 1 products or services per month via the Internet * 26 percent of Consumers spend at least $500 per month buying goods/services via the Internet Trends in Indian Online Sh opping: * In the next one year, at least eight out of ten Indian consumers will make online purchases At present, a little more than a quarter users reveal that they spend 11% of their monthly shopping expenditure on procurements online. * 71 percent Indians trust recommendations from family when making an online purchase decision. Recommendations from friends stand at 64 percent and online product reviews at 29 percent. * Almost 50% Indian consumers’ use and trust social media sites to help them make online purchase decisions * In the next 6 months or so, most buyers will purchase books (41%), airline tickets (40%), and electronic equipment such as TV, Cameras (36%) online. The trend observed is that while shopping, most buyers ideally shop from websites that allow them to select products from many different stores. WHAT THE FUTURE HAS IN STORE Global business-to-consumer e-commerce sales will pass the 1 trillion euro ($1. 25 trillion) mark by 2013, and the total number of I nternet users will increase to approximately 3. 5 billion from around 2. 2 billion at the end of 2011, according to a new report by the Interactive Media in Retail Group (IMRG), a U. K. online retail trade organization.The study estimates that business-to-consumer e-commerce sales in 2011 increased to 690 billion Euros ($961 billion), an increase of close to 20% from a year earlier. IMRG estimates that growth rates in countries like US and UK (currently the market giants) will be approximately 10-15% a year. But with China’s e-commerce sales growing more than 130% in 2011, it is only a matter of time before the Asian giant becomes the single largest market in the world. IMRG, is forecasting that France, Italy, Spain, Russia, Turkey and Poland will be the fastest-growing markets in Europe.It also anticipates substantial growth in Latin America, led by Brazil and Mexico, and the Middle East, led by Israel and the UAE. Online retail in India is on fire and will be on it in the n ear future. India to be the fastest growing E-Commerce Market in Asia-Pacific region and its online market is set to grow to $8. 8 Billion by 2016. According to the latest research by Forrester, a leading global research and advisory firm, the e-commerce market in India is set to grow the fastest within theAsia-Pacific Region at a CAGR of over 57% between the years 2012-16. As per the report, while compound annual growth rates in the mature e-commerce markets of Japan, South Korea, and Australia will run 11% to 12% over the next five years, in the rapidly growing markets of China and India, these growth rates will be 25% and 57%, respectively. This report brings out the fact there has been a stable rise in the sector of online shopping and this rise will continue to take place in the future also.The trend of online shopping is here to stay. REFRENCES – http://www. businessreviewindia. in/marketing/web/online-shopping-trends-in-india (Visited on 12 August, 2012) http://www. bi gcommercereviewsite. com/online-shopping-statistics-is-your-offline-business-suffering/ (Visited on 12 August, 2012) http://EzineArticles. com (Visited on 17 August, 2012) http://www. asiaonlinemarketing. com/online-potential-in-asia-pacific/ (Visited on 17 August, 2012) http://www. retailresearch. org/onlineretailing. php (Visited on 16 August, 2012)

The Achievement of Desire

The Achievement of Desire There are a lot of autobiographies which attract human attention, however, Rodriguez’s â€Å"The Achievement of Desire† is a piece of writing which deserves special consideration in many reasons. Being an autobiography like the one written by other authors, Rodriguez’ â€Å"The Achievement of Desire† is particular in many reasons.Advertising We will write a custom assessment sample on The Achievement of Desire specifically for you for only $16.05 $11/page Learn More Many ethical claims are raised by the author. The main idea of the whole article is expressed in one sentences â€Å"the boy who first entered a classroom barely able to speak English, twenty years later concluded his studies in the stately quiet of the reading room in the British Museum† (Rodriguez 215). This is a one sentence summary of Rodriguez’s career who managed to achieve much by means of reading and education in general, but at the same time he h as lost his family having created a huge gap between him and his parents who were uneducated. According to Rodriguez, education is important and it does not matter whether your parents are educated or not, whether you have much money or not. The desire to study comes from inside and an individual has an opportunity to become an educated person in case one wants. Rodriguez wanted to study, he had nothing to do but to read and this activity has encouraged Rodriguez for education. It was initially parents’ fault who did not pay much attention to their child, who were too involved in earning for living. Rodriguez’s parents were uneducated simple employees who did much to make sure that all the members of the family were fed. Bering allowed for doing whatever he wanted, Rodriguez chose an education path. Stressing the role of parents in the life of Rodriguez, it is possible to say none. Parents have never been really interested in the life of their son and he also was not i nterested in telling them what happened in his every day activities. The main idea the author wants to deliver to the reader is that education may separate such close ties as family. Becoming more and more educated, Rodriguez understood that he becomes more distant from his relatives. They failed to understand him and he was unable to understand them. Therefore, Rodriguez draws a very important claim which may be developed further. Education creates a gap between those who have it and those who have not. Educated people feel uncomfortable in the company with uneducated and wise versa.Advertising Looking for assessment on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More One more issue which deserves attention in Rodriguez’s education was his popularity among teachers and ability to answer each question. In other words, Rodriguez knew too much, he was too educated and this feeling of superiority over others also affected his vision of the world. At the end of his autobiography Rodriguez says that education was not that important when one has home where he can return (Rodriguez 226). Having understood the main idea of education after many years have passed it becomes obvious for Rodriguez that his parents are the closet people to him and knowledge is just one of the characteristics one has which may be or may not be, but family is eternal. Therefore, it may be concluded that the author of the autobiography, who has been proclaiming the importance of education during the whole hs life, who saw how education changed his life for better understand that family is much more important. There is no book which may substitute parental love. Rodriguez, Richard. â€Å"The Achievement of Desire.† Reading America. Eds. Gary Colombo, Robert Cullen, and Bonnie Lishe. Boston: Bedford/St.Martin’s, 2004. 214-227. Print.