International Marketing Assignments - 6200 Words

INTERNATIONAL MARKETING: International marketing is the application of marketing principles to more than one country. The intersection is the result of the process of internationalization. Many American and European authors see international marketing as a simple extension of exporting, whereby the marketing mix is simply adapted in some way to take into account differences in consumers and segments. It then follows that global marketing takes a more standardized approach to world markets and focuses upon sameness, in other words the similarities in consumers and segments. â€Å"International market goes beyond export marketer and become more involved in marketing environment in countries in which it is doing business.†Ã¢â‚¬ ¦show more content†¦Indian market is one of the cheapest markets in the world. It’s just because it has all the rare recourses and because of technical advancement. Indian market is one of the well growing markets on the globe.As it’s the country of difference with different people, different culture and difference segments to make a target market to sell their products. . Expanding demand for personal care makes India attractive for both domestic and foreign suppliers of personal care ingredients. The market was estimated at US$ 177 million in 2009 and is predicted to grow further. Among global trends that have penetrated into the region are growing demand for green products, UV protection, and the requirement for better product performance. While Indian consumers have long exhibited a preference for herbal products, rising consumer awareness of the performance of active ingredients is a more recent development. B_E_E have large scope to launch its product in Indian Market. NORTH AMERICA Analysis of B_E_E products in NAFTA markets The North American free trade agreement signed by the United States, Canada and Mexico. The agreement came into force in 1994. The goal of this agreement is to remove the barriers of trade and investment between the U.S, CANADA and MEXICO. NAFTA affects both positive and negative effects. Because it realized that it benefits the business owners but bad effect on the agriculture like food pricesShow MoreRelatedMarketing1124 Words   |  5 PagesBUSINESS SCHOOL DIVISION OF MARKETING AND ENTREPRENEURSHIP MODULE: MKTM026 International Marketing Communications 2013 ------------------------------------------------- Module Code | Level | Credit Value | Leader | MKTM026 | M | 20 | Dr Kathleen MortimerKathleen.mortimer@northampton.ac.uk | Resit Assignment Brief Date set w/c 11/02/2013 ------------------------------------------------- Hand-in date 28th March 2013 Title International Marketing Communications Plan Objectives Read MoreOrganization Marketing Process1209 Words   |  5 PagesINTERNATIONAL HIGHER DIPLOMA IN MANAGEMENT Assignment STUDENT NAME | : | | EDHAT REGISTRATION NO. | : | | PROGRAMME | : | International Higher Diploma in Management | SUBJECT CODE amp; TITLE | : | MCG 202 / Marketing | ASSIGNMENT TITLE | : | Applying marketing concepts and theories for organizations | Summary of the Learning Outcomes covered: 1. 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